Agricultural Bussiness

CALSAL — Agricultural Cooperative

About the Client:
CALSAL is an agricultural cooperative based in Uruguay, offering a wide range of services to the farming sector. From livestock feed to seeds, pesticides, and consultancy, CALSAL has become a key player in the Uruguayan market, providing integrated solutions to farmers and producers across the country.

Objective

To revitalise CALSAL’s digital presence through a full rebrand across social media and the development of a marketing strategy focused on increasing sales and strengthening its leadership in the agricultural industry.

Our Approach

Brand Refresh & Graphic Redesign
We gave CALSAL’s social media a complete makeover. Their previous visual identity was outdated and inconsistent. Our design team developed a modern, cohesive brand look that reflects the cooperative’s experience and reliability.

Audiovisual Production
We produced high-quality video and photo content to showcase CALSAL’s products and services, highlighting their impact in the sector and building a more human, visually appealing connection with their audience.

META Ads & Digital Advertising
We launched META ad campaigns to maximise reach and lead generation. These ads were optimised for performance and proved instrumental in increasing CALSAL’s visibility and attracting new customers.

Ongoing Partnership
Since the beginning of the project, we’ve continued to support CALSAL with video production, photography, graphic design, and digital advertising—ensuring long-term growth and consistent brand presence online.

Results

✅ Brand Visibility Boost
Thanks to the rebrand and content strategy, CALSAL’s online presence grew significantly, with increased engagement and stronger customer loyalty.

✅ Sales Growth
The combined impact of improved branding and well-targeted ad campaigns led to higher sales and measurable business impact.

✅ Stronger Brand Identity
CALSAL now stands out in a competitive industry with a professional, modern image that reflects its role as a leading agricultural brand in Uruguay.

Conclusion

Our partnership with CALSAL has been a resounding success. Through strategic rebranding, content creation, and digital advertising, we helped transform their brand presence and drive real business growth. This case shows how a well-rounded marketing strategy can spark transformation and renewal, even in a traditional sector like agriculture.

🎥 Here’s the institutional video we produced for CALSAL — available in both Spanish and English.